Set - Cinema & Video

Set: Cinema & Video, published in Brazil by Cinema & Video, with a cover date of April 1991. This is a Brazilian Portuguese-language entertainment magazine, a standard newsstand issue rather than a limited or special edition. Its relevance to Doors collectors derives entirely from its cover story tied to Oliver Stone's The Doors film, which was released that same year and brought an enormous wave of international media coverage featuring both Jim Morrison and Val Kilmer.

The cover image is immediately striking for any Morrison collector. It presents a large, close-cropped photograph of Val Kilmer in character as Jim Morrison, styled with the curly dark hair and open collar familiar from the film's promotional materials. The photo bleeds nearly edge to edge, dominating the layout. The magazine's logo, SET CINEMA & VIDEO, sits at the top in bold red and white lettering against a dark background. Below it, in white text, is the cover line "VAL KILMER VIRA JIM MORRISON", meaning roughly "Val Kilmer Becomes Jim Morrison", followed by THE DOORS in large block letters. A secondary line references the film's portrayal of the rock icon. The overall color palette is cool and shadowy, consistent with the moody aesthetic Stone cultivated in the film's marketing. Additional cover teasers appear in the lower portion of the page in smaller text, including a reference to Michael J. Fox and a video section noting "40 lançamentos" (40 new releases). The layout is typical of Brazilian entertainment weeklies of the early 1990s, dense with text callouts around a single anchor image. The print quality in the scan appears adequate for newsstand production of the period, though Brazilian magazine printing of this era was not always on par with European or US counterparts in terms of paper stock and color reproduction.

What makes this issue worth cataloging for serious collectors is its place within the enormous international press wave generated by Stone's biopic. Brazil had a substantial rock audience in 1991, and the Doors had maintained a cult following there through import LPs and cassettes. The film's release prompted Brazilian outlets to run features, and Set was among the mainstream cinema titles to dedicate cover real estate to the story. The cover itself conflates Kilmer and Morrison in a way that was common in the film's marketing cycle globally, leaning into the physical resemblance Kilmer cultivated for the role. For collectors who track how Morrison's image circulated internationally, this is a useful document. It sits alongside similar film-era coverage from other countries, all of which spiked in the first half of 1991.

The specific editorial content inside is not fully documented in available sources, but the cover promises an interview or feature on the film alongside the standard mix of cinema news and home video listings that defined the magazine's format. Brazilian collectors who were following the Doors renaissance in 1991 would have encountered material like The Lost Interview Tapes Featuring Jim Morrison Volume One and The Lost Interview Tapes Featuring Jim Morrison Volume Two alongside international press like this issue. The magazine's video section would likely have addressed the film's eventual home release. Rarity in absolute terms is difficult to establish; Brazilian newsstand magazines from this period were not preserved systematically, and finding copies outside Brazil requires some effort. It does not appear in major auction house records with any regularity, and Discogs does not catalog print magazines of this type. That said, it was a general-circulation title, not a limited run, so its scarcity today is a function of survival rather than intentional restricted production.

For collectors assembling a comprehensive archive of international Doors and Morrison-related print ephemera from the 1991 film period, this Brazilian issue of Set is a solid and visually appealing addition. It pairs well with other film-era releases documented here, including the The Doors soundtrack LP and related singles like Light My Fire / People Are Strange, which saw renewed commercial attention that year. It is not a rare find in the sense of a pressing limited to a handful of copies, but it is genuinely uncommon outside Brazil and represents a specific regional moment in the Morrison mythos that serious print collectors will want represented in their archives.